Concept
Restructure brief: tangled search account
How 40 overlapping campaigns become 9 themed ones with capped test budgets. Speculative project, fictitious data.
Performance advertising agency
Google Ads management for businesses that need measurable demand.
Casperine runs paid search and shopping for e-commerce stores and lead-generation teams — account structure, budgets, testing, and plain-English reporting. Every dollar tracked, every change explained.
Who we work with: online stores and service businesses spending real money on Google and Microsoft Ads who are tired of reports that explain nothing. Clients also get a private dashboard with spend and ROAS at a glance — the detail comes from us, in person.
01
Who we work with
Three kinds of businesses get the most from us. If you're one of them, we'll tell you quickly.
E-commerce stores
Shops running Google Shopping and search that need feed hygiene, margin-aware budgets, and seasonal pacing — not set-and-forget campaigns.
Lead-generation teams
Service businesses buying calls and form fills, where one broken conversion action quietly wastes a month of budget. We verify everything first.
Accounts in drift
Bloated structures, overlapping keywords, budgets that pace unevenly. We rebuild accounts into something you can actually read.
S.01
Google Ads management
Search, Shopping, and Performance Max builds, restructures, and ongoing optimization with weekly testing cadence.
Details → S.02Microsoft Advertising management
Bing search campaigns planned, launched, and tuned alongside Google — one coherent paid-search program.
Details → S.03Tracking & conversion setup
Conversion actions, Enhanced Conversions where relevant, and account audits before a single bid changes.
Details → S.04Reporting you can act on
A weekly brief: spend vs. plan, what moved, what we changed, what we recommend next. No vanity charts.
Details →Phase 1
Audit
We map structure, tracking, budgets, and waste. You get findings before you pay for management.
Phase 2
Strategy
Budget allocation, campaign architecture, and targets agreed in writing.
Phase 3
Build
Clean campaigns, tight ad groups, conversion tracking verified end to end.
Phase 4
Optimize
Weekly search-term, bid, budget, and creative testing cadence.
Phase 5
Report
A brief you can read in five minutes and defend in a meeting.
Concept
Pacing plan: seasonal e-commerce
A holiday calendar with daily caps, pause rules, and margin guardrails. Speculative project, fictitious data.
Concept
Tracking cleanup: lead account
Call and form conversion verification before optimization begins. Speculative project, fictitious data.
05
Why Casperine
Specific ways we work — not slogans.
You approve material changes
Budget shifts, restructures, and new campaigns go out with your sign-off. The account stays yours in practice, not just on paper.
Tracking before tactics
We verify conversion measurement first. Optimizing an account with broken tracking is just spending with confidence.
One accountable manager
A named person owns your account, writes your brief, and answers your questions. No ticket queues.
Disconnect anytime
Month-to-month after an initial term, access you can revoke yourself, and data handled per our Privacy Policy.
06
Questions, answered
No. Engagements start with a paid audit and a short initial term so both sides can evaluate the fit, then continue month-to-month. The exact terms are in your services agreement.
You do — always. We operate inside accounts you own and authorize, and you can revoke our access at any time, including directly through Google or Microsoft.
Our typical engagements are small and mid-sized advertisers with meaningful monthly spend. Tell us your budget on the contact page and we'll say plainly whether we're the right fit.
No agency can honestly guarantee ROAS or revenue, and we don't pretend to. What we guarantee is process: verified tracking, disciplined structure, weekly testing, and honest reporting.
A short call about your accounts and goals, then a paid audit proposal if there's a fit. If there isn't, we'll tell you that too.